About Us

Founded with a vision to move beyond traditional structures to a more purposeful way of working.

Our Story

Blueprint began in 2012 with a single, powerful idea: put people at the heart of every decision. Over the past 13 years, we’ve partnered with non-profits and purpose-driven organizations to navigate complex challenges—always designing processes that foster connection, trust, and real progress.

Today, we’re proud to be a human-centric, AI-forward consultancy that helps leaders align teams, dismantle barriers, and take on the future with confidence. From strategic planning and stakeholder engagement to culture and operations transformation, our work is grounded in empathy, built on collaboration, and accelerated by technology.

Our Shared Values

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Openness as Our Foundation

We prioritize honesty and clarity, building trust in every conversation and every decision.
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Going Beyond the Surface

We embrace diverse perspectives with empathy, addressing real issues head-on for deeper impact.
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Making Promises We Keep

We set realistic goals and deliver on them—consistently, ethically, and transparently.
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Forging New Paths Together

We push boundaries and innovate with our partners, creating solutions that last.

Our Purpose

We exist to shape a better future by mentoring emerging changemakers and strengthening the communities we love. We know the nonprofit world faces unprecedented demands, and we’re here to help leaders feel less overwhelmed and more supported. By investing in local talent, championing inclusive growth, and leveraging the best of AI, we aim to ensure that every organization—no matter its size—can access transformative strategies.

Meet the Team

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Michelle Kuly

Principal & CEO

Michelle has spent more than a decade facilitating meaningful change through public engagement, strategic planning, and facilitation. She founded Blueprint on the belief that the status quo doesn’t have to dictate the future—that by listening deeply, embracing technology responsibly, and centering people, we can create a more purposeful way of working.  

Michelle is a past Chair and Board Member of the Manitoba Chambers of Commerce, the founding chair of the Prairies Chapter of the International Association for Public Participation (IAP2), and an active member of the International Association of Facilitators (IAF).

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Gill McCallum

Operations, Logistics & Support Specialist

With over 19 years of experience spanning hospitality, event coordination, and operations, Gillian brings a meticulous and adaptable approach to her role at Blueprint Inc. She co-facilitates the company's AI adoption program, focusing on ethics and use cases to empower businesses to leverage AI effectively.  

Dedicated to creating meaningful systems and fostering collaboration, Gillian manages client journeys, drives process improvements, and helps businesses and teams navigate organizational change. Gillian values work-life balance, thoughtful organization, and creativity. She is curious, eager to learn, and passionate about supporting the communities she is a part of.

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Liz Cron

Senior Consultant & Marketing Lead

Liz Cron is the Marketing Lead and Senior Consultant at Blueprint, where she specializes in strategic planning, AI education, and communications to help organizations amplify their impact. With over a decade of strategic marketing and programming experience, Liz has driven revenue growth and led transformative initiatives, including a nationally recognized DEI program that has now expanded across Canada.  

Passionate about innovation and community building, Liz empowers organizations to align their strategies with their values. As a proud daughter of Filipinx immigrants, she brings a deep commitment to equity and inclusion to every project she undertakes.

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Jackie Wild

Senior Consultant

Jackie Wild is a strategic communicator and business development leader with 15 years of experience helping organizations bridge public and private sector goals with meaningful community impact. She specializes in stakeholder engagement, strategic initiatives, and aligning corporate priorities with community needs.

At TELUS’ head office, Jackie managed national corporate social responsibility programs, overseeing a $6.5M budget to strengthen community ties and advance corporate investment objectives.

She is President of the Manitoba Filipino Business Council and Vice-Chair of the Mabuhay District and serves on the boards of United Way Winnipeg, the Manitoba Museum, and the Health Sciences Centre Foundation.

A recipient of the CBC Future 40 Award, Jackie is recognized for her leadership in community impact and collaboration.

Ready to Start Your Next Chapter?

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Our Commitments

Our Sustainability Initiatives

To reduce our environmental footprint, we’ve transitioned our office to a shared co-working space with other small businesses, minimizing resource use and energy consumption.

We subscribe to a corporate car share, encourage active transportation, source environmentally sustainable suppliers, and continuously seek new ways to reduce our carbon footprint.

We also actively seek partnerships with non-profits that support sustainability initiatives in communities, ensuring our work aligns with organizations making a tangible environmental impact.

When meeting in person, we prioritize physical and mental well-being—whether through outdoor walking meetings or choosing venues that align with our sustainability values.

Truth and Reconciliation 

Blueprint operates on Treaty 1 Territory, the traditional lands of the Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene Peoples, and the homeland of the Métis Nation. We recognize that Winnipeg’s water is sourced from Shoal Lake 40 First Nation, a community deeply impacted by colonial infrastructure decisions.

Reconciliation is a continuous journey. We acknowledge the harm Indigenous communities have faced and commit to Call to Action #92, integrating reconciliation into our business practices. This means ongoing education, building relationships, and actively seeking Indigenous suppliers, contractors, and collaborators.

We are committed to consulting Indigenous peoples, ensuring their voices shape decisions that impact them. As members of the Indigenous Chamber of Commerce and The Winnipeg Chamber’s Truth and Reconciliation Advisory Council, we take action to create meaningful change.

Accessibility

We are committed to complying with the Accessibility Standard for Customer Service under The Accessibility for Manitobans Act.  

Our policies, practices and measures reflect the principles of dignity, independence, integration, and equal opportunity for people with disabilities.  

If a barrier to accessing our services cannot be removed, we seek to provide alternate ways to access the services.  

Respectful Workplace and Communities

Blueprint is committed to the dignity and worth of every person and to create a climate of understanding and mutual respect in our office and the wider communities we work with.  

Our organization is committed to promoting respectful conduct, tolerance and diversity at all times. We are committed to doing the work required to be accountable to our community and providing an inclusive, welcoming environment for all.

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